The Editorial Apartment


Leave a comment

How much longer is Spanish than English?

It could be up to 30 percent longer. If you had visions of creating your marketing piece in other languages besides English, remember, the length of the translated copy might be longer (or shorter) than the English. This will affect the design of the document, and to preserve the design, you might have to edit the translation, as well as the English.

foreignlanguagelength

Here are a few estimations of language length (which depends on the nature of the text and the topic) when translating from English:*

Spanish: 25% to 30% longer
French: 15% to 25% longer
Russian: about 30% shorter
Asian languages: as much as 40% shorter

So if you want to create a promotional button, for example, in a number of languages, keep in mind how much space you have on that button to do so successfully.

Note: Language length is just one factor to consider when producing multilingual materials. This article from the Corporate Design Foundation gives excellent advice on what else to keep in mind.

*Source: The blog post, “On the relative length of languages,” by Bruno Giussani, European director of the TED Conferences.


Leave a comment

The hyphen, en dash and em dash: What they are and how to format them

These similar-looking marks can show up in your marketing copy. If you’re wondering how they’re used and how they’re supposed to be formatted, here’s a brief explanation of the most common uses:*

Hyphen –
This little bit of line is used to join words or words with prefixes/suffixes. There should be no space on either side of it. The rules of hyphenation can be complex and controversial. Editors hyphenate differently from other editors. Style guides differ. Associated Press (AP) style has a more general approach than “The Chicago Manual of Style” (Chicago style). Examples: co-worker, paraben-free, small-business woman, blue-green water, high-quality care, e-commerce

En dash –
An en dash is longer than a hyphen. In Chicago style, it is used for ranges of things such as years, ages, months, numbers, etc. There should be no space on either side of it. In AP style, a hyphen is used in ranges. Examples: 2001–2003, July–December, pages 3–45, Wednesday–Saturday

In running text, it is best to use words instead of an en dash (or hyphen in AP style). For example, from 2001 to 2003. Don’t mix words with the en dash: from 2001–2003.

Em dash —
The em dash is an even longer line. It is used to interrupt a sentence or to emphasize a phrase. There should be no space on either side of it. In AP style, there is no such thing as an em dash. Instead, AP style uses the en dash for this use, and puts one space before and after it. Example: Begin the new year—your best one yet—with positive, fresh energy.

In marketing and advertising, AP style is the preferred style, along with a house style guide that may include a preference for the Chicago style usage of all three marks, -, – and —, instead of just the two in AP style.

This chart gives a quick rundown:
*There are other places where these marks are used (the hyphens in phone numbers, for example) and the marks can be combined. There’s even a 2-em dash and a 3-em dash in Chicago style.