The other day, I got in the “10 Items or Fewer” line at my local Trader Joe’s market. The sign said “fewer” and not the more often seen “less.” That’s not a problem, but they didn’t have to change it, according to noted linguist and cognitive scientist Steven Pinker. (See the article cited in a previous post about rules of English you can break.) This British comedian agrees:
This bratwurst lunch from the local German market/cafe was almost good. The sausage was fresh and the rye bread was homemade. But I don’t believe the other half was that authentically German, which was a disappointment. Isn’t it better to serve something of good quality all around?
So it is with website copy. Take a look at the 13 examples of bad Web copy in this article from WebdesignerDepot.com. Avoid these mistakes. Serve up something authentic and of good quality: Use a good copywriter.