Note: I have no connection to this business.
Around the mid-2000s, I was riding the LA Metro trains a few times a week across town to my workplace. I had plenty of time to observe the neighborhoods I passed, the type of people who rode the train, and to study the advertising campaign LA Metro was using.
The campaign had great consistency: an image area, a short paragraph, the logo, the website, all in predictable places in a poster-size layout. The copy was brief, personable and funny, which is welcoming and unusual to see from a transportation company.
Unfortunately, I never took a photo of any of the numerous posters I saw. Here is one that shows the format, though I don’t remember seeing it:
An online search for samples of the posters brought up another attention-getting transportation campaign: the award-winning video for Metro Trains Melbourne in Australia called “Dumb Ways to Die.” Watch:
I like a good infographic, and this is an interesting one about the satiety of food (by Column Five for Massive Health). This type of project would be a joy to research, write, edit and proofread, as well as design.
The piece seems suitably researched, but keep in mind that infographics simplify things on purpose to a certain extent. I always look to see if good sources were used, if the data is accurately represented, etc., some of the things I’d double-check as an editor. (Just look at the examples The Guardian gives here of some particularly bad infographics.)