When asked to review already published websites, I find that copy in the more functional parts of a website, namely in these three places, can get neglected:
- Drop-down menus
- Menus within menus
- Field names and drop-down menus in forms
The text in these areas often have errors in spelling, casing and alphabetizing, and sometimes in sense and wording. This text is easily overlooked, as it is hidden from view until you click on or hover over something else. With forms, the focus seems to be more on the amount of field space provided.
Be sure to review every bit of copy on a website, not just the main content; all of the text is important.