The Editorial Apartment

An example of good copy

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Here is a spread from an old Pier 1 catalog. The writing gets right to the point and is fun, clever and personable. Headlines in the catalog included end punctuation, a style choice, even if they weren’t complete sentences. In marketing copy, you can break the rules. (Click on the images to get a closer view.)


Author: copyeditorgwen

I am a copy editor and my office is my apartment. I copyedit or proofread a wide range of digital and print marketing communications, as well as books and textbooks. Contact me if you need editorial help. My rates are reasonable, my work thorough, my turnaround fast. Visit my WordPress website:

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